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Channel: summer – Envisioning The American Dream
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How To Beat The Heat

Tips and techniques from World Book Encyclopedia 1955

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Good Humor Ruled the Suburbs

Growing up in mid-century Long Island, no  sound was more welcome than the suburban siren call of summer- the seductive jingling  bells of the Good Humor truck. Normally at the first ring of that...

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Sun, Sand and JFK

The  Presidential race that dominated the sizzling summer of 1960- a spectacle of pure showmanship filled with hoopla and chutzpah, showboating and glad handling – paled in comparison to my...

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Shoo Fly Don’t Bother Me

  The scents and sounds of my 1960s childhood summers at my grandmothers beach club  would sizzle together creating the perfect summer cocktail.  Along with the rhythmic sounds of the ocean waves...

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Beach Club Paradise on Patrol

Life Guards During the 1950′s and 60′s my grandmother was in possession of prime beach club real estate on a narrow spit of land on suburban Long Island. A much coveted corner cabana,  we were treated...

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Beach Club Paradise Protected

  Summer beach traffic during the Cold War had its own special flare. The huge-wrap around picture window in the rear of my Grandmothers Cadillac  offered unexcelled visibility to see and be seen,...

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Picnic in the Post-War Park

  Long before we became a fast food, disposable nation, picnicking required something more substantial and permanent than a Styrofoam clamshell  tossed in a brown paper bag. According to a 1948...

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Sizzling in the Sixties Suburban Sun

Nothing gave off the glow of good All American health than a deep dark tan, and mid-century teens competed for the fastest tan in the west. After all, our handsome, vigorous young President sported a...

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Rosie The Riveter’s Swimsuit Romance

Vintage Ad WWII Jantzen Swim Wear 1943 It was a sweltering summer in 1943 and along with most war-weary Americans, Rosie the Riveter needed a day off. In the heat and stickiness of summer everybody was...

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A Weiner Roast

Vintage Ad Skinless Wieners 1940 At the most talked about lunch in Washington DC this summer, you can be sure that Hillary and President Obama will not be dining on wieners, though  it may well turn...

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Summer Vacation

How I Spent My Summer Vacation- Relaxing at home by the poolPhoto by Peter D Brown Photography How I spent my Summer vacation I will be on summer vacation this week. Please be on the lookout for posts...

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The Cabana Set Boys of Summer

  Vintage Cabana Set ads (L) Mc Greggor Sun Wear 1948 (R) Catalina Sport Sets 1954 as worn by Norm van Brocklin and Elroy “Crazy Legs” Hirsch who formed one of footballs greatest passing teams Beach...

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Summer Vacation Greetings

Wish You Were Here!Photo of Sally Edelstein by Peter D. Brown Photography Hope you all are having a swell summer and enjoying my posts of summers past…..will be returning soon!

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Beach Club Paradise on Patrol

Life Guards During the 1950′s and 60′s my grandmother was in possession of prime beach club real estate on a narrow spit of land on suburban Long Island. A much coveted corner cabana at the El Patio,...

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Beach Club Paradise Protected

Summer beach traffic during the Cold War had its own special flare. The huge-wrap around picture window in the rear of my Grandmothers Cadillac  offered unexcelled visibility to see and be seen,...

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Sun, Sand and JFK

The sizzling summer of 1960 was dominated by the equally hot Presidential race between John F. Kennedy and Richard Nixon. Earlier in the summer Kennedy had boldly beckoned us to hitch our wagon to his...

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Celebrating Sunglasses

Cool Shades Break out your Wayfarers…today is National Sunglasses Day! Accustomed to sporting cool shades I have of late been seen skulking about in those oversize, black, wraparound sunglasses so very...

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How to Look Butch In Your Crew Cut

    Long before Crew Cuts was the name of J. Crews adorable line of clothing for boys and girls, it was mid- century summers must have hair cut for boys of all ages. Also known affectionately as a...

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A Wash & Wear Summer

Life was a colorful, carefree wash n’ wear world Summertime and the living was easy especially in the post war world of wash n’ wear clothing. Summer and synthetics was a match made in chemical lab...

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When Good Humor Ruled the Suburbs

You Scream, I Scream, We All Scream For Ice Cream! Growing up in mid-century Long Island, no  sound was more welcome than the suburban siren call of summer – the seductive jingling  bells of the Good...

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